Ron Leopold consulting

Ron Leopold consultingRon Leopold consultingRon Leopold consulting

Healthcare Innovator | Employer Marketplace

  • For Healthcare Innovators
  • For Investors
  • Let's have a conversation
  • Insights
  • Testimonials
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  • More
    • For Healthcare Innovators
    • For Investors
    • Let's have a conversation
    • Insights
    • Testimonials
    • Bio

Ron Leopold consulting

Ron Leopold consultingRon Leopold consultingRon Leopold consulting

Healthcare Innovator | Employer Marketplace

  • For Healthcare Innovators
  • For Investors
  • Let's have a conversation
  • Insights
  • Testimonials
  • Bio

For healthcare innovators targeting the employer market.

For healthcare innovators targeting the employer market. For healthcare innovators targeting the employer market. For healthcare innovators targeting the employer market.

Consulting and 

Advisory Services

Contact

For healthcare innovators targeting the employer market.

For healthcare innovators targeting the employer market. For healthcare innovators targeting the employer market. For healthcare innovators targeting the employer market.

Consulting and 

Advisory Services

Contact

Product development. Business Development. Advisory Services

You Are: A Healthcare Innovator

You Want: To grow in the Employer Market

You Want: To grow in the Employer Market

You have a product or solution that you think has traction in the self-funded employer marketplace. You're hearing about successful entrants into this marketplace often. You know that the opportunities are considerable and growing . Does your healthcare innovation have what it takes? 


Some of the leading areas of innovation include:

  • Digital Health 
  • Condition Management
  • Virtual Care and Telemedicine
  • Care Management
  • Precision Medicine and Genomics
  • Expert Medical  Virtual Network
  • Medical and Rx Claims Analytics 
  • High-Cost Claimant Solutions
  • Wellness and Population Health 

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You Want: To grow in the Employer Market

You Want: To grow in the Employer Market

You Want: To grow in the Employer Market


Healthcare innovators (and their investors) recognize the enormous potential of the self-insured employer marketplace. This is where innovation and disruption in health care access, medical care delivery and health outcomes often originates. 


Self-insured employers are a natural market  for many healthcare innovations. Navigating this landscape, however, requires familiarity with stakeholders, channels of influence, speaking the language, understanding the value drivers and the practical requirements to be successful in this space. 

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B2B: A healthcare innovation haven

THE SELF-INSURED EMPLOYER MARKETplace

Employer-sponsored insurance covers almost 155 million people in the U.S. 

It is estimated to be a $1 Trillion marketplace.

For every employer the business stakes around health outcomes, medical costs and access to medical care are extremely high.   

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Schedule a 30 Minute Zoom Call

Let's talk about what you and your firm needs to be more successful in the Employer Marketplace.

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For the Healthcare Innovator Targeting the Employer Market

product development

You have a product or solution. It's innovative. Is this something employers would consider buying? Do they need it? Do they want it? Can you provide the level of service the will be looking for? How does this fit in with their other Point Solutions? Why doesn't their medical carrier or their TPA cover this innovation?

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Considerations for Different types of Healthcare Innovators

Expert Medical Opinion

Expert Medical Opinion

Expert Medical Opinion

Second medical opinions, virtual centers of medicine and specialty telemedicine are revolutionizing how employer health plan members can access top medical expertise. Think about how plan members would connect into your solution? Who pays for what, when? How is that administered? And what happens when an expert opinion is rendered?

Condition Management

Expert Medical Opinion

Expert Medical Opinion

Members with diabetes need specific solutions for diabetics. Members with cancer need cancer-specific strategies. Likewise for orthopedic surgeries, behavioral health conditions, cardiac care, asthma support and reproductive health. Every successful entrant needs to understand how they fit into their employer-client's vendor ecosphere. 

Digital Health

Expert Medical Opinion

Care Management

Just because you've build an app doesn't necessarily mean you'll be successful in this space. Some stand-alone apps actually do translate into a subscription business that employer's sponsor on behalf of their employees. Most, however, need to go beyond a minimally viable product and integrate with employer processes and vendor systems. How plug and play are you?

Care Management

Wellness and Health Risk Mitigation

Care Management

Care management carve-outs are increasingly in demand for high cost claims, rare diseases, chronic conditions, post-op care; high-risk pregnancies; pre-term infant home care; cancer hospice and many other clinical scenarios. Deciding if your solution has traction, here, has more to do with your willingness to integrate into the self-insured employer's systems, than vice versa.

Genomics and Precision Medicine

Wellness and Health Risk Mitigation

Wellness and Health Risk Mitigation

There's a lot of interest in jump-starting how self-insured employers might adopt some of the new molecular diagnostic testing capabilities. Pharmacogenomics brings tremendous potential value to employers. Polygenic Risk Scores represent a whole new category for population health risk selection. Genetic counseling is becoming a defect strategy to mitigate the high costs of congenital anomalies in high cost newborn claimants.

Wellness and Health Risk Mitigation

Wellness and Health Risk Mitigation

Wellness and Health Risk Mitigation

Regulatory incentives to promote employer wellness programs ignited an entire industry- the field is crowded and we're seeing horizontal integration of traditional wellness players into other spaces, such as patient advocacy and nurse help lines. This is a popular space that requires vigilant competitive analysis to determine how are you really different. 

For the Healthcare Innovator Targeting the Employer Market

Business Development

How do you cut through the noise and get to the decision-maker? Do you speak the language of the self-insured employer world? What are the best channels for your healthcare innovation? What kind of employers are you targeting, and why?

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business development: the self-funded marketplace

Channels to Reach Self-Funded Employers

You have to speak the language to be successful with self-insured employers. This isn't hostile territory but it often requires native guidance and interpretation.  Entering the self-insured (also known as self-funded) employer market space requires a keen appreciation for the buyer (who usually works with a broker or consultant), the landscape they inhabit, and the many moving parts they deal with to make decisions. Genuine value will be determined by savvy decision-makers. Demonstrable results, service excellence and coordination with other benefits need to be considered. 


What makes your innovation stand out? Why doesn't the employer's medical carrier already cover your service? Success in selling to the employer marketplace requires speaking their language and knowing the stakeholders. What ROI do you bring to an employer looking to lower medical costs, improve engagement and performance, impact worker productivity and mitigate health risks. You need to be familiar with plan design, medical necessity and scope of coverage. 


Targeting the Self-Insured Employer Marketplace

Your playbook needs to carefully consider how employers think, what drives THEIR success, their business environment, the regulatory requirements they face and what will stand out from the crowd. 

How do they determine what Point Solutions are worth considering? This is a large and potentially lucrative marketplace and more healthcare innovators are recognizing the opportunities. Ron Leopold Consulting is all about helping those innovators grow in this market space.

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  • For Healthcare Innovators
  • For Investors
  • Bio

RON LEOPOLD CONSULTING

Ronald S. Leopold, MD, MBA, MPH

(678) 665-9058

Copyright © 2022 Ronald S. Leopold, MD, MBA, MPH - All Rights Reserved.

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